Trends are a moving target. They’re difficult to spot and even harder to get right. For the past 20 years, we’ve seen a lot of youth trends come and go (and come again), which is why we’re always on the...

Once upon a time, there was a brewery called Heineken that wanted to drive trial of their new apple cider to a kingdom of young, smart, and attractive students. They searched far and wide for the right agency until one...

Taxes, levies, increases, and cuts; what does it all mean for you? We unpack the Budget Speech 2022 key takeout for iYouth yethu. Received with some sighs of relief, the Minister of Finance Enoch Godongwana delivered his budget speech on...

Not everyone could do two years of COVID-BS while studying, but you did. #SlowClaps #Fireworks #FistBumps This year, we wanted to help you kickstart 2022 with some real-life cheat codes. First off there’s Yenza; the ground-breaking career development app that helps...

After an overwhelming response from the previous campaign, Converse SA is at it once again, making dreams come true with a R2 Million pledge towards paying off student debt. They have launched a campaign named “Create Next” and it is...

Okay, let’s get the obvious stuff out the way: the world has changed, Covid-19 has been hard and Tik Tok is a thing. Now that we’re on the same page, there’s only one teeny tiny question: where to from here?...

Guys, we’re just going to come out and say it: WTF!? South Africa has one of the highest youth unemployment rates in the world. THE WORLD. If SA’s youth is the future, it’s time we started thinking long-term and doing...

They’re the masters of multi-tasking and the haters of the traditional 9 – 5. They’re digital natives who move seamlessly between the virtual and real world.

With the clear vision to bash, smash and #KickTheDebt for students in 2021; Converse walked a mile in South African Student’s shoes.

Students have returned to campus and while 2021 has seen some form of normalcy being injected back into campus life...