Welcome back to the Social Safari – the social channels edition! Last time, we ventured into the wilds of social media to discover brands doing great work online. This time, we’re setting out on a new adventure, exploring the untamed landscape of how brands are winning with youth across different social media platforms. Which platform reigns supreme among young people? How can brands position themselves to capture the attention of the elusive Gen Z? Grab your binoculars and let’s get into the digital jungle once again!

The TikTok Cheetah: Fast, Fierce, and Unstoppable

TikTok is the cheetah of the social media savannah – fast, fierce, and impossible to ignore. With its lightning-quick content and viral challenges, TikTok has taken the crown as the top platform among Gen Z in SA and around the world. Brands that want to win over this young, energetic crowd need to move with the speed and agility of a cheetah. The key? Short, snappy content that catches the eye and invites participation. Think of TikTok as a place where brands can let loose and get creative. The more authentic and relatable, the better.

The Instagram Peacock: Flaunt Your Colors

Instagram is the peacock of social media, strutting its stuff with style and flair. For brands, this platform is all about visuals—stunning photos, eye-catching graphics, and stories that captivate. Young people flock to Instagram to express themselves, follow trends, and discover what’s cool. To connect with Gen Z here, brands need to flaunt their best colors. Whether it’s through engaging stories, influencer partnerships, or a beautifully curated feed, Instagram is where you show off your brand’s personality in vivid detail.

The YouTube Owl: The Wise Observer

YouTube is the owl of the social media forest – wise, observant, and always on the lookout. This platform is where young people go for deep dives—tutorials, vlogs, and long-form content that entertains and educates. For brands, YouTube offers the opportunity to build lasting relationships with Gen Z by providing content that adds value to their lives. The trick is to be consistent, authentic, and patient. Just like the owl, brands need to have a keen eye for detail and a thoughtful approach, creating content that resonates deeply over time.

The X Hyena: Quick, Witty, and Always in the Know

X is the hyena – quick, witty, and always in on the latest trends. Just like a hyena preys on every opportunity, X is where young people hunt for the freshest content, the latest memes, and the chance to be part of the conversation as it unfolds. Brands that want to make a mark on X need to be just as sharp and responsive, ready to pounce on trending topics with humor and insight. Stay alert, because in this fast-paced environment, the moment you miss, your competitor might seize. This platform is the perfect place to showcase your brand’s wit and relevance.”

Positioning Your Brand to Reach Gen Z

Now that we’ve met the animals of the social media savannah, how can brands position themselves to win with Gen Z? Here are a few tips to ensure your brand thrives in the wild:

• • Be Authentic: Gen Z can spot inauthenticity from a mile away. Make sure your content reflects your brand’s true voice and values.
  • Embrace Diversity: Gen Z values inclusivity and representation. Make sure your content reflects the diversity of your audience.
  • Stay Trend-Savvy: Keep up with the latest trends and be ready to adapt your strategy to stay relevant.
  • Engage and Interact: Don’t just broadcast—engage. Respond to comments, participate in challenges, and show your brand’s human side.
  • Provide Value: Whether it’s entertainment, education, or inspiration, make sure your content offers something valuable to your audience.

As the digital jungle continues to evolve, brands that move with the grace of the cheetah, flaunt their colors like the peacock, and adapt like the chameleon will thrive. So, go forth and conquer the wild world of youth on social media—your next adventure awaits!